In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers.
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
Sinek’s book shows that the leaders who’ve had the greatest influence all think, act, and communicate the same way — and it’s the opposite of what everyone else does. He calls this idea “The Golden Circle,” and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Businesses’ biggest marketing issue is generally summed up with one statement. They aren’t connecting with customers and internal teams as effectively as possible.
There are many reasons why this happens: you’re too busy running your business, you’re doing what used to work, you’re offering new products or services, reaching new demographics, etc.
Regardless of the reason, my “why” is to improve these connections with data, creative, copy. I firmly believe that every business exists to do one thing – add value to their customers’ lives. As a person with high emotional intelligence, I take the time to understand a business’s value then create content that clearly and authentically illustrates that value to prospects and clients in language that they understand.
I truly enjoy helping organizations communicate their “why” in terms that their audience clearly understands. Click here if you’d like to discuss how I can better communicate your “why” and improve your connections with customers and teams.